BRAND
IDENTITY
Client
OSBON CAPITOL
MANAGEMENT
Year
2019
Costco CMPP
Social Media
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CREATIVE CONSULTANT • SOCIAL MEDIA • CATEGORY: RETAIL
creative strategy • brand concepts • art direction • design • illustration editing
Costco CMPP
Social Media
I’m a paragraph. Double click here or click Edit Text to add some text of your own or to change the font. This is the place for you to tell your site visitors a little bit about you and your services.
CREATIVE CONSULTANT • SOCIAL MEDIA • CATEGORY: RETAIL
creative strategy • brand concepts • art direction • design • illustration editing

Osbon Capital Management brings organization and confidence to family wealth management through deep experience and a white glove approach, emphasizing
long-term investing and legacy planning. The visual exploratory reinforced their legacy of trust and excellence, enhancing their visual identity to instill confidence in current and potential clients.
The Process

Brain storming of key words that relate to attributes of the Osbon philosophy

connection
whole
continuation
held
no beginning no end
container
protection
cycles of life
Symbolism of the Circle or "Osbon O"
Moodboard

Osbon Glyphs
Creating visual language that symbolizes the various investment considerations
under Osbon Capitol Management

Osborn partner planning

Charities and
family tax effectiveness
family wealth management


Osborn family secret
game changers
How the "O" Identity Works

